Social Communication in Advertising: Persons, Products and Images of Well Being - Softcover

Leiss, William; Etc.

Softcover

ISBN 10: 0415903548 ISBN 13: 9780415903547

Verlag: Routledge, 1991

Inhaltsangabe

Book by Leiss William Kline Stephen Jhally Sut Botterill J

Über diesen Titel

Reseña del editor:

Social Communication in Advertising is the first genuinely comprehensive study of advertising in our society and culture. It shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present a well-balanced account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a wide-ranging theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.

Biografía del autor:

William Leiss is Professor of Communications at Simon Fraser University. Stephen Kline teaches Environmental Studies at York University. Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst. He is the author of The Codes of Advertising (Routledge, 1990) and coeditor of Cultural Politics in Contemporary America (Routledge, 1989).

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 1991
• ISBN 10: 0415903548
• ISBN 13: 9780415903547
• Einband: Tapa blanda
• Anzahl der Seiten: 340