Key Readings in Media Today: Mass Communication in Contexts - Softcover

 
9780415992053: Key Readings in Media Today: Mass Communication in Contexts
Softcover
ISBN 10: 0415992052 ISBN 13: 9780415992053
Verlag: Routledge, 2009

Inhaltsangabe

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

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Über die Autorin bzw. den Autor

Brooke Erin Duffy is Assistant Professor in the Department of Advertising at Temple University.

Joseph Turow is Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the University of Pennsylvania's Annenberg School for Communication. Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Assn. A 2005 New York Times Magazine article referred to Professor Turow as "probably the reigning academic expert on media fragmentation." He has authored nine books, edited five books, and written more than 100 articles on mass media industries.

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Verlag
Routledge
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0415992052
ISBN 13 
9780415992053
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
496
Herausgeber
Duffy Brooke, Turow Joseph
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

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