An inside look at America's home mortgage crisis by the former senior VP of marketing for Countryside Home Loans details the origins and evolution of the financial crisis, its effects on the American family and society, the rise and fall of Countryside, the corporate machinations that led to the meltdown, and creative steps to prevent it from happening again.
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Adam Michaelson joined Countrywide as Senior Vice President of Marketing after fifteen years at top ad agencies, including Ogilvy & Mather and Grey Worldwide. He now runs the Michaelson Marketing Group and has provided marketing counsel to numerous Fortune 100 clients.
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