Excerpt from Displaying Fruit in Various Types of Packages and in Bulk: Costs and Effects on Quality and Sales
Sales data for the displays tested in the experiments described above were obtained by audits of store records. Supplemental data on produce sales and customer count were obtained from the chain headquarters. The supplemental data were used as a basis for adjusting sales data if the number of customers patronizing the stores or other outside influences affecting store sales, such as factory or office pay periods, did not follow the same pattern each week for all stores.
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