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Accelerating Innovation: Improving the Process of Product Development - Hardcover

Patterson, Marvin L.; Lightman, Sam

 
9780442013783: Accelerating Innovation: Improving the Process of Product Development
Hardcover
ISBN 10: 0442013787 ISBN 13: 9780442013783
Verlag: Van Nostrand Reinhold, 1992

Inhaltsangabe

With intense global competition jeopardizing the existence of even successful companies, managers are desperately seeking new ways to develop products that expand market share. Accelerating Innovation is the next stage in technological innovation and management. The book provides a total product development package for developing, managing, and operating a system of innovation that really works. Managers discover how to cope with the limited life span of today's products; anticipate changing consumer needs and desires; close the gap between new technology and products that apply it; bring leading-edge products to market fast; and enjoy higher returns on investment. 6 x 9.

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Verlag
Van Nostrand Reinhold
Erscheinungsdatum
1992
Sprache
Englisch
ISBN 10 
0442013787
ISBN 13 
9780442013783
Einband
Gebundene Ausgabe
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