Accelerating Innovation: Improving the Process of Product Development - Hardcover

Patterson, Marvin L.; Lightman, Sam

 
9780442013783: Accelerating Innovation: Improving the Process of Product Development

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With intense global competition jeopardizing the existence of even successful companies, managers are desperately seeking new ways to develop products that expand market share. Accelerating Innovation is the next stage in technological innovation and management. The book provides a total product development package for developing, managing, and operating a system of innovation that really works. Managers discover how to cope with the limited life span of today's products; anticipate changing consumer needs and desires; close the gap between new technology and products that apply it; bring leading-edge products to market fast; and enjoy higher returns on investment. 6 x 9.

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9780471285465: Accelerating Innovation: Improving the Process of Product Development

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ISBN 10:  0471285463 ISBN 13:  9780471285465
Verlag: John Wiley & Sons Inc, 1992
Hardcover