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Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals - Hardcover

Gascoyne, Richard J.; Ozcubukcu, Koray

 
9780442024161: Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals

Inhaltsangabe

The Corporate Internet Planning Guide is the first responsible in-depth guide to using the Internet for business advantage. The authors go "beyond the hype" by examining the capabilities of the Internet in conjunction with the strategic goals of their businesses. 40 illus.

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