The Visual Identity of the Book: From the Renaissance to the Digital Age (Chandos Information Professional Series) - Softcover

Banou

Softcover

ISBN 10: 0443191670 ISBN 13: 9780443191671

Verlag: Chandos Publishing, 2025

Inhaltsangabe

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.

Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.

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Über die Autorin bzw. den Autor

Dr Christina Banou is Professor in “Book Policy and Publishing” at the Dep. of Archives, Library Science and Museology, School of Information Science and Informatics, Ionian University, Corfu, Greece. Former Vice Rector for Academic Affairs, International Relations and Extraversion at the Ionian University, she is the Director of the Post-Graduate Programme “Management of Cultural Information”. Her main areas of research interest include publishing, book policy, book history, current trends of the publishing industry, aesthetics of the printed book, reading policy. She has presented papers in refereed journals and has participated at international conferences.

Her book Re-Inventing the Book. Challenges from the Past for the Publishing Industry with a foreword by Prof. Angus Phillips has been published by Elsevier – Chandos Publishing in 2017.

Three monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2022), “Through the Looking Glass”. The Greek Publishing Companies at a Turning Point, Athens: Papazisis Publishers. Banou, Christina (2012), Gutenberg’s Next Step: The Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.

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The book focuses on the “materiality” of the book (from printed to new forms) since the invention of printing, discussing the visual order of the page, the information mechanisms of the book, the aspects of the stakeholders in the publishing chain, convergence of media, hybrid books, reader engagement, and personalized publishing services.
The aim of the book is to

• provide an overview of the evolution of the visual identity of the book from the Renaissance to nowadays;
• focus on the first printed books so as to exhibit and explain the transition from the manuscript to the printed book and nowadays to the new forms of the book;
• discuss aspects of visual information and of the aesthetics of the book;
• enlighten the development of the printed page and of the parts of the book;
• highlight the impact of new technologies;
• interpret current issues of the publishing industry;
• further discuss reader engagement and personalized publishing services;
• point out the changes in the publishing value chain;
• introduce promotion strategies and publishing policies based on the above; and
• provide a methodological framework that can also be used in book business.

The book can be used as a “manual” for the development of the visual identity of the book that discusses and interprets ongoing trends such as the impact of new technologies, the convergence of media, new publishing services, changes in the publishing chain and reader engagement.

Details zur Ausgabe

• Verlag: Chandos Publishing
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 0443191670
• ISBN 13: 9780443191671
• Einband: Taschenbuch
• Anzahl der Seiten: 238
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Buchbär; info@buchbaer.de; ; Weberstr. 67; Osnabrück; 49084; Deutschland