Product Standardization and Competitive Strategy (Advanced Series in Management, Band 11) - Hardcover

 
9780444702326: Product Standardization and Competitive Strategy (Advanced Series in Management, Band 11)
Hardcover
ISBN 10: 0444702326 ISBN 13: 9780444702326
Verlag: Elsevier Science Ltd, 1987

Inhaltsangabe

These papers are the result of a symposium held at INSEAD in June 1986 entitled ``Product Standardization as a Tool of Competitive Strategy''. The aim was to bring together a set of original studies focusing on the way managers view decisions on product competition strategy when compatibility or incompatibility are the crucial issues. With studies of diverse products and industries, one can generate a set of inductive hypotheses complementary to, but richer than, the deductive hypotheses that come from the optimizing models that have recently appeared in the economics literature. At the same time, one can refute, tentatively support, or at least qualify and elaborate upon these deductive hypotheses and complement the few existing large-scale statistical studies of the causes and effects of standards.

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Verlag
Elsevier Science Ltd
Erscheinungsdatum
1987
Sprache
Englisch
ISBN 10 
0444702326
ISBN 13 
9780444702326
Einband
Gebundene Ausgabe
Anzahl der Seiten
328
Herausgeber
Gabel H. Landis
Kontakt zum Hersteller
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Verantwortliche Person
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