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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. - Softcover

Joel, Mitch

 
9780446548229: Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
Softcover
ISBN 10: 0446548227 ISBN 13: 9780446548229
Verlag: Business Plus, 2010

Inhaltsangabe

Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.

Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.

The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.

This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.

Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace—without the support of traditional mass media.

Everyone is connected. Isn't it time for you and your company to connect to everyone?

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Über die Autorin bzw. den Autor

Mitch Joel is president of Twist Image. Joel speaks frequently to diverse companies such as Walmart, Starbucks, Nestlé, Procter & Gamble, and Unilever, and was dubbed the "Rock Star of Digital Marketing" by Marketing magazine. His first book, the bestselling Six Pixels of Separation, is named after his successful blog and podcast.

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Verlag
Business Plus
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0446548227
ISBN 13 
9780446548229
Einband
Taschenbuch
Anzahl der Seiten
303
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Deutschland