Everything I Know About Business I Learned From The Grateful Dead: The Ten Most Innovative Lessons From a Long, Strange Trip - Hardcover

Barnes, Barry

Hardcover

ISBN 10: 0446583790 ISBN 13: 9780446583794

Verlag: Business Plus, 2012

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Book by Barnes Barry

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"Barry barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive."--William D. Cohan, New York Times bestselling author of Money and Power and House of Cards "Barry Barnes fuses his decades of deep thought, detailed research, and passionate immersion in Everything I Know About Business I Learned from the Grateful Dead. This is the book for executives, managers, and anyone who wants to really understand the power of the Dead's fascinating, enduring, and iconic example as an artistic and commercial enterprise. As Barnes shows, that example is more relevant now than ever." Nicholas Meriwether, Grateful Dead Archivist, University of California, Santa Cruz" It is Barry Barnes' not-too-outrageous conceit that the Grateful Dead, a prototypical band from the era of Vietnam and shoulder-length hair, have something to say about running a business. Jerry Garcia was no mogul (a fact for which his fans will rejoice). Yet perhaps in these life's lessons the executive will learn to loosen his tie, widen his gaze, and rescue his bottom line by not, for a change, obsessing over it. I have read many business manuals. This is one of the few I will remember. Roger Lowenstein, New York Times bestselling author of The End of Wall Street" "Strategic improvisation - planning and doing simultaneously - as presented by Barnes and illustrated by the Grateful Dead is what all successful entrepreneurs do...and is what all businesses must do to survive in today's turbulent times. This is just one of the surprising yet practical lessons that make EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD a first-rate business book." Wayne as H. Huizenga, Chairman, Huizenga Holdings, Inc., "Wayne as H. Wayne Huizenga, Chairman, Huizenga Holdings, Inc"" In "Everything I Know About Business I Learned From The Grateful Dead," Barry Barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. The freaks and weirdos are always the ones with the best ideas and The Grateful Dead is no exception. If you want your business to go on a long, strange trip - in the best possible way - this is the book for you. President of Twist Image and author of Six Pixels of Separation" "In their early days, the Dead's extreme fondness for idiosyncrasy earned them a reputation as business naifs. But irony of ironies, by persevering with policies rejected by their "smarter" brethren, they ended up as a stunning business success story. The best part was that they succeeded "because "of, not despite, those decisions. Barry Barnes' "Everything I Know About Business I Learned from the Grateful Dead" tells you how they did it." Grateful Dead biographer and author of A Long Strange Trip: The Inside History of the Grateful Dead" "Barry Barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive." New York Times bestselling author of Money and Power and House of Cards"

Reseña del editor:

The Grateful Dead is one of the most popular bands of all time but they were not exactly poster boys for corporate America. In this book, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Unknowingly the band pioneered ideas and practices subsequently embraced by American corporations and Barnes shares the ten most innovative business lessons from the Dead's illustrious career inc.: * Creating and delivering superior customer value * Incorporating and establishing a board of directors early on * Founding a merchandising division * Giving away your product for free to increase demand and above all, Barnes explains how the Dead were masters of what he calls 'strategic improvisation' - the ability to adapt to changing times and circumstances - and that their success lay precisely in their commitment to constant change and relentless variation. For 30 years, the Dead improvised a business plan and realized their vision - while making huge profits. This book will show you how they did it - and what your business can learn from their long, strange trip.

Über diese Auflage

• Verlag: Business Plus
• Erscheinungsdatum: 2012
• ISBN 10: 0446583790
• ISBN 13: 9780446583794
• Einband: Tapa dura
• Anzahl der Seiten: 224