Verwandte Artikel zu Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing - Softcover

Beckwith, Harry

 
9780446672313: Selling the Invisible: A Field Guide to Modern Marketing
Softcover
ISBN 10: 0446672319 ISBN 13: 9780446672313
Verlag: Grand Central Publishing, 2012

Inhaltsangabe

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

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Über die Autorin bzw. den Autor

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

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Verlag
Grand Central Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0446672319
ISBN 13 
9780446672313
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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Bad Hersfeld
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Deutschland