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Introduces the innovative management strategies and cutting-edge techniques taught at Harvard Business School's Advanced Management Program, discussing such principles as how to create a sustainable competitive advantage, how to cope with change, how to establish brand and corporate positioning, and more. Reprint.
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Über die Autorin bzw. den Autor
Mark Stevens is a bestselling author, prominent CEO, one of the most famous marketers in the world, and a popular philosopher on the intersection of business and private life. His company's website is www.msco.com.
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Extreme Management: What They Teach at Harvard Business School's Advanced Management Program
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Business Plus (edition ), 2002
ISBN 10: 0446678295
ISBN 13: 9780446678292
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Extreme Management: What They Teach at Harvard Business School's Advanced Management Program
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Extreme Management : What They Teach at Harvard Business School's Advanced Management Program
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Extreme Management : What They Teach at Harvard Business School's Advanced Management Program
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ISBN 13: 9780446678292
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