Introduces the innovative management strategies and cutting-edge techniques taught at Harvard Business School's Advanced Management Program, discussing such principles as how to create a sustainable competitive advantage, how to cope with change, how to establish brand and corporate positioning, and more. Reprint.
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Mark Stevens is a bestselling author, prominent CEO, one of the most famous marketers in the world, and a popular philosopher on the intersection of business and private life. His company's website is www.msco.com.
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Zustand: New. KlappentextThe Harvard Business School s Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded sec. Bestandsnummer des Verkäufers 594687726
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