Persuading On Paper: The Complete Guide to Writing Copy That Pulls in Business - Softcover

Yudkin, Marcia

 
9780452273139: Persuading On Paper: The Complete Guide to Writing Copy That Pulls in Business

Inhaltsangabe

Stresses the importance of knowing one's audience and what one is selling, and discusses graphic design, formats, editing, proofreading, and solving special copywriting problems

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