The Back of the Napkin: Solving Problems and Selling Ideas with Pictures - Hardcover

Roam, Dan

 
9780462099477: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Hardcover
ISBN 10: 0462099474 ISBN 13: 9780462099477
Verlag: Marshall Cavendish, 2009

Reseña del editor

This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get . Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone s innate ability to look, see, imagine and show.

Biografía del autor

Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.

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Verlag
Marshall Cavendish
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0462099474
ISBN 13 
9780462099477
Einband
Tapa dura
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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