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The Story Factor (2nd Revised Edition): Inspiration, Influence, and Persuasion through the Art of Storytelling - Softcover

Simmons, Annette

 
9780465078073: The Story Factor (2nd Revised Edition): Inspiration, Influence, and Persuasion through the Art of Storytelling
Softcover
ISBN 10: 0465078079 ISBN 13: 9780465078073
Verlag: Basic Books, 2006

Inhaltsangabe

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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Über die Autorin bzw. den Autor

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

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Verlag
Basic Books
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0465078079
ISBN 13 
9780465078073
Einband
Taschenbuch
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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