From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today's most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
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Steven Heller is the co-chair of the MFA Designer as Author program and cofounder of the MFA in Design Criticism program at the School of Visual Arts, New York. In addition to being a columnist for the New York Times Book Review, he is the author or editor of over 100 books on design and popular culture, including the bestselling Becoming a Graphic Designer. David Womack writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the Editor of Adobe Think Tank.
Here is a complete guide to the evolving digital design disciplines in which you'll find some of today's most sought-after job opportunities in digital media. Filled with interviews and advice from leading digital designers, this book covers all you need to know to launch your own career in digital design?from understanding the different types of media; to the skills and education required to get your foot in the door; to how real professionals succeeded in Web, video, broadcast, game design, and animation; and more.
Web Design
Motion Design
Game Design
Digital Entrepreneurs
Blogs and Podcasts
Handhelds
Public Displays
Illustration
Typography and Graphic Design
Digital Education
Not that long ago, graphic design happened mostly on paper. With an X-acto knife, glue, a light table, and a measure of talent, you'd produce beautiful and effective design for publication. Today, a well-rounded graphic designer can find a career in a huge range of media?Web, video, broadcast, computer games, animations, and yes, even print?blurring the boundaries between disciplines and exploring new creative possibilities.
Authors Steven Heller and David Womack give you a comprehensive guide to the individuals, tools, and trends that are shaping digital design, and so provide an essential resource for anyone considering a career in the field. They look at the many areas of the digital design market, covering everything from the education and training you'll need, design specialties to consider, and the different work settings that may influence your choices. They tell you how to prepare an effective portfolio; how to find a job in your chosen specialty; and what you'll need to advance in your career.
In addition to expert guidance, you'll find behind-the-scenes looks at groundbreaking projects and personal interviews with cutting-edge professionals that are included in each chapter. You'll read how Drexel University Professor Chaomei Chen uses graphics to visualize information; how ESI Design creates monumental eye-catching signs for Times Square; what Khoi Vin, design director for New York Times Digital, looks for in hiring an entry-level designer; how Beatriz Helena Ramos, founder/creative director of Dancing Diablo, evolved from illustrator to leading animator; and how Flash "grand master" Hillman Curtis makes movies for the Web.
You'll also hear from pioneering game designers Rodney Alan Greenblat and Eric Zimmerman, well-known bloggers such as Jim Coudal and Nick Currie, and other thinkers on the present and future of digital design.
With a wealth of information on every major design discipline?editorial, corporate, book, information, advertising, branding, environmental, and type? Becoming a Digital Designer is your portal to a dream career in digital media.
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