Consumer Behaviour: Theory and Practice - Softcover

Evans, Martin; Jamal, Ahmad; Foxall, Gordon

Softcover

ISBN 10: 0470093528 ISBN 13: 9780470093528

Verlag: John Wiley & Sons Ltd, 2006

Inhaltsangabe

Book by Evans Martin M Jamal Ahmad Foxall Gordon

Über diesen Titel

Críticas:

"...well developed theoretically...interesting exercises...innovative..." (Times Higher Education Supplement, April 2007)

Reseña del editor:

"Consumer Behaviour" is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the "Consumer Behaviour" in a lively but rigorous manner. They also include topical issues such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

Über diese Auflage

• Verlag: John Wiley & Sons Ltd
• Erscheinungsdatum: 2006
• ISBN 10: 0470093528
• ISBN 13: 9780470093528
• Einband: Tapa blanda
• Anzahl der Seiten: 422