The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - Hardcover

Scott, David M.

Hardcover

ISBN 10: 0470113456 ISBN 13: 9780470113455

Verlag: John Wiley & Sons Ltd, 2007

Inhaltsangabe

Book by Scott David Meerman

Über diesen Titel

Críticas:

"This excellent look at the basics of new millennial marketing should find use in the hands of any serious PR professional making the transition." (Publishers Weekly, December 31, 2007) "a valuable source of inspiration" (Brand Strategy, November 2007) "...is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing." (Gulf Business, Vol. 12/ Issue 7)

Reseña del editor:

For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Über diese Auflage

• Verlag: John Wiley & Sons Ltd
• Erscheinungsdatum: 2007
• ISBN 10: 0470113456
• ISBN 13: 9780470113455
• Einband: Tapa dura
• Anzahl der Seiten: 304