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Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.
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"Web 2.0 is a course correction for the Internet that is weaving the social fabric back together again ? It's not just your own perceptions and observations anymore; it's back to the old way."
— Patrick Crane, LinkedIn
"Web 2.0 is about giving a lot of control back to the user."
— Michele Turner, Adobe
"Anyone with reasonable smarts can have a good idea for a Web property on Monday and have something on the air two weeks from Thursday."
— Tim Bray, Sun Microsystems
"If you don't do it [Web 2.0],then you'll lose market share and you'll wish you had."
— Seth Sternberg, Meebo
the one-way Web is dead
Web 2.0 is an elusive concept, but one thing is certain — the Web as merely a means of retrieving and displaying information is history. Today's Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate — or be left behind.
These experts are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge. They'll prepare you for a Web where users rule.
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- VerlagJohn Wiley & Sons Ltd
- Erscheinungsdatum2008
- ISBN 10 0470241993
- ISBN 13 9780470241998
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten274
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