THIS ONE–STOP REFERENCE GUIDES LANDSCAPE ARCHITECTS IN EVERY ASPECT OF THEIR BUSINESS PRACTICE. IT INTRODUCES LANDSCAPE ARCHITECTURE STUDENTS TO PROFESSIONAL PRACTICE TOPICS AND SERVES AS A SOURCEBOOK FOR EMERGING PROFESSIONALS LOOKING TO START AND MANAGE THEIR OWN FIRMS. THE GUIDE COVERS TOPICS SUCH AS PROFESSIONAL ETHICS, FINANCES, OFFICE ADMINISTRATION, MARKETING AND PROMOTION, AND PROJECT MANAGEMENT, AND PROVIDES UPDATES ON GOVERNMENT REGULATIONS, LEED CERTIFICATION AND SUSTAINABLE DESIGN, AND CURRENT SOFTWARE AND WEB TECHNOLOGIES. CONTRACT DOCUMENT TEMPLATES AND CASE STUDIES OF FIRMS ARE ALSO FEATURED.
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This one-stop reference guides landscape architects in every aspect of their business practice. It introduces landscape architecture students to professional practice topics and serves as a sourcebook for emerging professionals looking to start and manage their own firms. The guide covers topics such as professional ethics, finances, office administration, marketing and promotion, and project management, and provides updates on government regulations, LEED certification and sustainable design, and current software and web technologies. Contract document templates and case studies of firms are also featured.
Walter Rogers served as president and CFO of The Acacia Group, a landscape firm in Tucson, Arizona, until 2007 when his firm was acquired by Olsson Associates, a multidisciplinary engineering and design firm. He currently serves as a senior landscape architect in Olsson's Tucson office. He has thirty-five years' experience working as a landscape architect and holds an MLA from the University of Massachusetts and an MBA from the University of Phoenix. He served on the landscape architecture faculties of the University of Arizona, the State University of New York at Syracuse, and the Gloucestershire College of Art and Design, Cheltenham, England.
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