Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. Forew. by Tim Sanders - Softcover

Port, Michael

Softcover

ISBN 10: 0470281901 ISBN 13: 9780470281901

Verlag: Wiley & Sons, 2008

Inhaltsangabe

Book Yourself Solid is a complete, step-by-step instructional roadmap for starting and growing a service business. Original, wildly inspiring, personal, and provocative, Book Yourself Solid sheds new light on traditional ways independent business owners approach sales and marketing and explains simple, yet effective techniques that create relentless demand for their services. More than 200 proven marketing strategies promise to attract new clients, earn endless referrals, and build professional relationships that last a lifetime. This priceless advice is cutting-edge, reliable, and easy to follow.Imaginative and innovative exercises, both written and verbal, take readers through the exact steps needed to create a strong marketing plan, establish a brand identity, and self-promote effectively. Readers get an unprecedented overview of marketing and discover: Unique systems that will emotionally connect offers to potential clients, eliminating the need to "sell" again The magical properties of "reputation marketing" How to remain "top of mind" with current clients without wasting precious time or spending hefty marketing dollars The seven self-promotion strategies: Networking, Web Marketing, Writing, Speaking, Keep-In-Touch, Referrals, and Direct Outreach

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Über die Autorin bzw. den Autor

Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.

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Praise for Book Yourself Solid

"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port′s ingenious and practical system is among the best I′ve seen. Read this book and transform your business!"
Michael E. Gerber, founder and Chairman, E–Myth Worldwide, and author of The E–Myth Revisited

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it′s just what you need if you′re stuck and you′d rather invest in your future (by doing the right kind of work) than complain about it later."
Seth Godin, author of All Marketers Are Liars and Permission Marketing

"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands–on exercises. Once you absorb the wisdom in these pages, you′ll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you′re tired of thinking small."
Daniel H. Pink, author of A Whole New Mind and Free Agent Nation

"If you′re even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you′re even finished reading the book, you′ll be inspired to take action!"
Ivan R. Misner, PhD, founder and CEO, BNI, and coauthor of Masters of Networking

"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
Joe Vitale, author of There′s a Customer Born Every Minute

Details zur Ausgabe

• Verlag: Wiley & Sons
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0470281901
• ISBN 13: 9780470281901
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar