Managerial Economics - Hardcover

Samuelson, William F.; Marks, Stephen G.

Hardcover

ISBN 10: 0470282428 ISBN 13: 9780470282427

Verlag: WILEY, 2009

Inhaltsangabe

Known for its consistent emphasis on decision-making, Samuelson & Mark’s 6^th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision.

In addition to its inclusion of real-world applications and problems, The 6^th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role.

Über diesen Titel

Über die Autorin bzw. den Autor

William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals includingThe American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Service, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and National Institute for Dispute Resolution, among others. He is currently on the editorial boards fo theJournal of Economic Behavior and Organization and Group Decision and Negotiation.

Details zur Ausgabe

• Verlag: WILEY
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 0470282428
• ISBN 13: 9780470282427
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 745
• Kontakt zum Hersteller: Wiley VCH Verlag GmbH; info@wiley-vch.de; ; Boschstraße 12; Weinheim; Baden-Württemberg; 69469; Deutschland