Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)

3,86 durchschnittliche Bewertung
( 29 Bewertungen bei Goodreads )
 
9780470293706: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 

Book by Havens John C Holtz Shel

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor:

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.

Contraportada:

Praise for Tactical Transparency

"I think this book spells out this new form of online communication in an extremely clear and valuable way. It drives home the point that social networking and blogging are only as useful and effective as the energy you put forth. As CEO, if you are sincere in your belief that the consumer of today deserves an opportunity to be heard, and you believe in your mission and direction for the company you lead, then this kind of communication is appropriate and necessary for future success!"
—Cindi Bigelow, president, Bigelow Tea

"Being better engaged with the marketplace than your competition is an advantage; transparency and authenticity are vital to that engagement. Engaging in an authentic conversation with the markets you serve brings nothing but opportunity."
—Jonathan Schwartz, CEO and president, Sun Microsystems

"Social media is transforming our culture. Smart companies value social media as a cultural pathway to creating more trustworthy relationships with customers. Holtz and Havens have crafted an impressive blueprint on how to be successful in this new age."
—Jackie Huba, coauthor, Citizen Marketers and Creating Customer Evangelists

"Using effective scenarios and real examples, this book will help corporate leaders visualize and practically achieve the positive results coming from embracing authenticity in communicating to customers, partners, and internal employees."
—Paolo Tosolini, new media business manager, Microsoft Corp.

"In a world of transparency, consumers cut through the bull, the fluff, the noise, and the decoys to see what's really at the unvarnished core. This excellent book—written by two experts who have never taken off their own transparency goggles—is part warning shot and part blueprint for the future."
—Pete Blackshaw, EVP, Nielsen Online, and author, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Beste Suchergebnisse bei AbeBooks

1.

Holtz, Shel
Verlag: Jossey-Bass (2008)
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Anzahl: 1
Anbieter
Book Deals
(Lewiston, NY, USA)
Bewertung

Buchbeschreibung Jossey-Bass, 2008. Hardcover. Zustand: BRAND NEW. Bestandsnummer des Verkäufers 0470293705_abe_bn

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 38,62
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

2.

Havens, John C.; Holtz, Shel
Verlag: Jossey-Bass
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Anzahl: 1
Anbieter
Gulf Coast Books
(Memphis, TN, USA)
Bewertung

Buchbeschreibung Jossey-Bass. Hardcover. Zustand: New. 0470293705 Ships promptly from Texas. Bestandsnummer des Verkäufers Z0470293705ZN

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 38,64
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

3.

Shel Holtz, John C. Havens
Verlag: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Erstausgabe Anzahl: 1
Anbieter
Book Depository International
(London, Vereinigtes Königreich)
Bewertung

Buchbeschreibung John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Zustand: New. 1. Auflage. Language: English . Brand New Book. While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media netiquette an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here. Bestandsnummer des Verkäufers LIO9780470293706

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 38,79
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

4.

Shel Holtz, John C. Havens, Lynne D. Johnson (Foreword)
Verlag: Jossey-Bass (2008)
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Anzahl: 1
Anbieter
Ergodebooks
(RICHMOND, TX, USA)
Bewertung

Buchbeschreibung Jossey-Bass, 2008. Hardcover. Zustand: New. 1. Bestandsnummer des Verkäufers DADAX0470293705

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 38,93
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

5.

Shel Holtz; John C. Havens
Verlag: Jossey-Bass (2008)
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Anzahl: 1
Anbieter
Irish Booksellers
(Portland, ME, USA)
Bewertung

Buchbeschreibung Jossey-Bass, 2008. Zustand: New. book. Bestandsnummer des Verkäufers M0470293705

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 40,73
Währung umrechnen

In den Warenkorb

Versand: EUR 4,31
Innerhalb USA
Versandziele, Kosten & Dauer

6.

Shel Holtz, John C. Havens
Verlag: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Erstausgabe Anzahl: 1
Anbieter
The Book Depository
(London, Vereinigtes Königreich)
Bewertung

Buchbeschreibung John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Zustand: New. 1. Auflage. Language: English . Brand New Book. While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media netiquette an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here. Bestandsnummer des Verkäufers LIO9780470293706

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 45,55
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

7.

Holtz, Shel; Havens, John C.
Verlag: Jossey-Bass
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Anzahl: 1
Anbieter
Cloud 9 Books
(Wellington, FL, USA)
Bewertung

Buchbeschreibung Jossey-Bass. Hardcover. Zustand: New. 0470293705 New Condition. Bestandsnummer des Verkäufers NEW33.2165160

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 65,07
Währung umrechnen

In den Warenkorb

Versand: EUR 4,50
Innerhalb USA
Versandziele, Kosten & Dauer

8.

Shel Holtz; John C. Havens
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Anzahl: 1
Anbieter
BennettBooksLtd
(San Diego, CA, USA)
Bewertung

Buchbeschreibung Zustand: New. New. Bestandsnummer des Verkäufers M-0470293705

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 65,61
Währung umrechnen

In den Warenkorb

Versand: EUR 4,47
Innerhalb USA
Versandziele, Kosten & Dauer

9.

Shel Holtz
Verlag: Jossey-Bass (2008)
ISBN 10: 0470293705 ISBN 13: 9780470293706
Neu Hardcover Anzahl: 1
Anbieter
Books Express
(Portsmouth, NH, USA)
Bewertung

Buchbeschreibung Jossey-Bass, 2008. Hardcover. Zustand: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bestandsnummer des Verkäufers 0470293705n

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 129,29
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer