The Deciding Factor: The Power of Analytics to Make Every Decision a Winner - Hardcover

Rosenberger, Larry E.; Nash, John; Graham, Ann

Hardcover

ISBN 10: 0470398191 ISBN 13: 9780470398197

Verlag: Jossey Bass Wiley, 2009

Inhaltsangabe

Book by Nash John Rosenberger Larry E

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Reseña del editor

By 2010, businesses worldwide will spend a total of $1.5 trillion annually on information technology hardware, software, and services. All corporations face the same challenge and opportunity: how to create value from unprecedented amounts of data available. The Deciding Factor shows how innovative consumer businesses from around the world are using the wealth of business data available to win and keep customers, innovate, and earn more profit through disciplined daily decision making. Too often, senior executives fail to appreciate how much value is created or lost in every decision. The Deciding Factor demystifies the systems and mathematical models that turn analysis of customer data into decisions that create business value. Larry E. Rosenberger (San Rafael, CA) is the former CEO of Fair Isaac and Fair Isaac's first Research Fellow. John Nash (Minneapolis, MN) is Vice President of Corporate Strategy at Fair Isaac. He previously worked for Seisint, Inc. (now a subsidiary of LexisNexis) and Accenture. Fair Isaac, creator of the FICO score, is the leading provider of decision management solutions, combining trusted advice, world-class analytics, and innovative applications to help businesses around the world make smarter decisions.

Nota de la solapa

The Deciding Factor

In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions.

In this groundbreaking book, Larry Rosenberger and John Nash draw on over fifty years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of changeespecially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions. The authors explain how making better decisions through a combination of data, mathematics, and software can lead to a more customer-centric, cost-competitive, and creative organization.??

Highly accessible, The Deciding Factor helps demystify the math and information technology behind decision management for the business manager who may not be a mathematics or computer science wizard. As practical as it is approachable, the book answers such questions as: How does a multinational consumer packaged-goods company build brand loyalty one person at a time? How does a consumer credit-card company process millions of transactions every second and keep fraud under control? How can a big-box retailer increase per-customer profitability?

Rosenberger and Nash offer a much-needed resource for decision makers from the boardroom to the front line, a resource that provides guidance to create and unlock new sources of value from an organization's decisions.

Details zur Ausgabe

• Verlag: Jossey Bass Wiley
• Erscheinungsdatum: 2009
• ISBN 10: 0470398191
• ISBN 13: 9780470398197
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 272