The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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9780470411551: The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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Book by Safko Lon Brake David K

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This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from companies and consulting firms, as well as "New York Times" bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in "The Social Media Bible" are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.

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The Social Media Bible

Tactics, tools, & strategies for business success

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9781118269749: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Vorgestellte Ausgabe

ISBN 10:  1118269748 ISBN 13:  9781118269749
Verlag: John Wiley & Sons Inc, 2012
Softcover

9780470623978: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

John W..., 2010
Softcover

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Lon Safko, David K. Brake
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ISBN 10: 0470411554 ISBN 13: 9780470411551
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