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Título: Economics of Strategy
Autor(s): Mark Shanley, Scott Schaefer, David Dranove et David Besanko
Editor: John Wiley & Sons Ltd
Año de publicación: 2009
Estado: Segunda mano - Bueno
ISBN : 9780470484838
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Reseña del editor:
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5 th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant . Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
Biografía del autor:
David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.
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- VerlagJohn Wiley & Sons
- Erscheinungsdatum2009
- ISBN 10 0470484837
- ISBN 13 9780470484838
- EinbandTapa blanda
- Auflage5
- Anzahl der Seiten624
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INTERNATIONAL EDITION---Economics of Strategy, 5th edition
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Economics of Strategy
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Economics of Strategy
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