Verwandte Artikel zu WITH SPSS 17.0 (Essentials of Marketing Research)
Inhaltsangabe
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.
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Reseña del editor
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.
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- VerlagJohn Wiley & Sons Ltd
- Erscheinungsdatum2009
- ISBN 10 0470506326
- ISBN 13 9780470506325
- EinbandTapa dura
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten576
- Kontakt zum HerstellerNicht verfügbar
Suchergebnisse für WITH SPSS 17.0 (Essentials of Marketing Research)
Beispielbild für diese ISBN
Essentials of Marketing Research 2e with SPSS 17.0
Verlag:
John Wiley and Sons Ltd, 2009
ISBN 10: 0470506326
ISBN 13: 9780470506325
Gebraucht
Hardcover
Anbieter: OM Books, Sevilla, SE, Spanien
Verkäuferbewertung 5 von 5 Sternen
Zustand: Usado - bueno. Bestandsnummer des Verkäufers 9780470506325
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