Marketing Research Essentials: with SPSS - Softcover

McDaniel, Prof Carl; Gates, Roger

Softcover

ISBN 10: 0470627638 ISBN 13: 9780470627631

Verlag: John Wiley & Sons Ltd, 2010

Inhaltsangabe

Book by McDaniel Jr Carl Gates Roger

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Reseña del editor

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Über diese Auflage

• Verlag: John Wiley & Sons Ltd
• Erscheinungsdatum: 2010
• ISBN 10: 0470627638
• ISBN 13: 9780470627631
• Einband: Tapa blanda
• Anzahl der Seiten: 507