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Contemporary Strategy Analysis and Cases: Text and Cases: Text & Case Edition - Softcover

Grant, Robert M.

 
9780470747094: Contemporary Strategy Analysis and Cases: Text and Cases: Text & Case Edition
Softcover
ISBN 10: 0470747099 ISBN 13: 9780470747094
Verlag: John Wiley & Sons, 2010

Inhaltsangabe

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.
 
In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.
 
Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
 
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
 
Contemporary Strategy Analysis 7th Edition is also available in a text only version - ISBN: 9780470747100

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Verlag
John Wiley & Sons
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0470747099
ISBN 13 
9780470747094
Einband
Taschenbuch
Anzahl der Seiten
944
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland