Marketing Research: The Second Pacific Rim Edition - Softcover

Aaker, David A.; Kumar, V.; Day, George S.; Lawley, Meredith; Stewart, David W.

 
9780470810705: Marketing Research: The Second Pacific Rim Edition
Softcover
ISBN 10: 047081070X ISBN 13: 9780470810705
Verlag: Wiley, 2007

Inhaltsangabe

Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and is presented in an engaging and accessible style. Avisual map evolves throughout the text, guiding students throughthe entire marketing research process step by step.

The text retains a clear focus on marketing research as a toolfor helping organisations achieve their goals, and uses themacro-micro approach of reviewing the entire research processbefore considering each component part in detail. The focus is onunderstanding and conducting market research as the basis formaking sound business decisions.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Wiley
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
047081070X
ISBN 13 
9780470810705
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
622
Kontakt zum Hersteller
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Verantwortliche Person
Nicht verfügbar