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Inhaltsangabe
Book by Newman Michael
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Críticas
..."a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." ("The star online, 12 August 2003) ."..a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." ("The star online", 12 August 2003) ..".a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." (The star online, 12 August 2003)
Reseña del editor
Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.
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- VerlagJohn Wiley & Sons (Asia) Pte Ltd
- Erscheinungsdatum2003
- ISBN 10 0470820837
- ISBN 13 9780470820834
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten416
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_317242529
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi [With CDROM]
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Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.82. Bestandsnummer des Verkäufers G0470820837I5N00
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi [With CDROM]
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.82. Bestandsnummer des Verkäufers G0470820837I3N00
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