The Art & Science of Interpreting Market Research Evidence - Hardcover

Smith, David V. L.; Fletcher, Jonathan H.

Hardcover

ISBN 10: 0470844248 ISBN 13: 9780470844243

Verlag: John Wiley & Sons, 2004

Inhaltsangabe

Book by Smith D V L Fletcher J H

Über diesen Titel

Críticas:

"This splendid book!a valuable guide!Defiantly for everyone who wants to make best use of mass information that surrounds us."(Research Magazine, May 2004)

Reseña del editor:

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data--sets. With its holistic approach to interpretation and its 10--step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the a holistica research mill. A must--read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

Über diese Auflage

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2004
• ISBN 10: 0470844248
• ISBN 13: 9780470844243
• Einband: Tapa dura
• Anzahl der Seiten: 250