Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity - Hardcover

Linkner, Josh

Hardcover

ISBN 10: 0470922222 ISBN 13: 9780470922224

Verlag: Jossey-Bass, 2011

Inhaltsangabe

A 5-part process that will transform your organization ― or your career ― into a non-stop creativity juggernaut

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz ― as well as hundreds of interviews with CEOs, entrepreneurs, and artists ― into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.

• Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
• Turns the mystery of creativity into a simple-to-use process
• Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
• Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

#4 New York Times Best Seller (Advice, How-To and Miscellaneous)

#8 New York Times Best Seller (Hardcover Business)

#2 Wall Street Journal Best Seller (Hardcover Business)

#9 Wall Street Journal Best Seller (Hardcover Nonfiction)

#9 Washington Post Best Seller (Hardcover Nonfiction)

#1 USA Today Best Seller (Money)

#10 Entertainment Weekly Best Seller (Hardcover Nonfiction)

#10 Publishers Weekly Bestseller (Hardcover Nonfiction)

Über diesen Titel

Über die Autorin bzw. den Autor

JOSH LINKNER is founder and chairman of ePrize, a dominant player in the promotions industry serving 74 of the top 100 brands. He is a four-time entrepreneur, venture capitalist, accomplished jazz musician, and highly sought-after keynote speaker. He has won several business, technology, and design awards, including the Ernst & Young Entrepreneur of the Year Award, Crain’s 40 under 40, Automation Alley’s CEO of the Year, and the Detroit Executive of the Year.

For more information, please visit www.joshlinkner.com

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Praise for Disciplined Dreaming

"In today's fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinkingand those who take it will also have a lot of fun along the way."
Bill Ford, executive chairman, Ford Motor Company

"Disciplined Dreaming is a road map to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business and life."
Charlene Li, founder, Altimiter Group, and author, Groundswell and Open Leadership

"At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential."
Tony Hsieh, CEO, Zappos.com, and author, Delivering Happiness

"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential."
Jennifer M. Granholm, governor, State of Michigan

"There's a lot business people can learn from jazz musicians. The days of managing by musical score are gonetoday, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with youand it won't be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser."
Keith McFarland, author, The Breakthrough Company and Bounce

"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will."
Seth Godin

Aus dem Klappentext

"As economies and world markets continue to change, businesses are constantly being pulled into cost cutting, automation, and risk management. Although these are important elements of business success, we can't lose sight of the driving force of prosperity, the reason that any company exists in the first place, the source of both business and human fulfillment: creativity."?From the Introduction

In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.

Disciplined Dreaming outlines a proven, easy-to-apply 5-step process?Ask, Prepare, Discover, Ignite, and Launch?that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.

Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today's shifting marketplace.

Details zur Ausgabe

• Verlag: Jossey-Bass
• Erscheinungsdatum: 2011
• ISBN 10: 0470922222
• ISBN 13: 9780470922224
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar