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When you open this book, you'll feel as though you're sitting down with an expert who is disclosing rare information about social media metrics. Expert John Lovett taps into his years of training and experience to reveal insider tips, strategies, and secrets for navigating the complex ecosystem of social media metrics. Examples of first-hand case studies demonstrate how to apply measurement to evaluate the impact of social media channels, and additional material shows you how to optimize social media programs based on the results of Social Analytics.
The Insider's Guide to:
Identifying social media metrics that matter
Measuring Audience, Activity, and Actions
Building a social network operations center
Activating social media across the enterprise
Using the Social Analytics Framework
Executing a process of continuous optimization
Tracking and measuring your return on investment
Planning for a socially networked future
The Secrets series reveals:
Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider TipsTips, tricks, and secrets for quantifying social media success
Valuable InsightsEye-opening strategies for moving beyond "counting metrics" to "business value metrics"
Unbeatable AdviceReal-world solutions for developing a scalable framework for social media measurement
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Buchbeschreibung Softcover. Zustand: new. 1. Invaluable advice on analyzing and measuring the effects ofsocial mediaDo you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working WithSocial Media Metrics Secrets you can Expert John Lovett taps intohis years of training and experience to reveal tips tricks andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators andassessing the business value of social media Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked futureWritten in a conversational tone Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics. Bestandsnummer des Verkäufers DADAX0470936274
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Buchbeschreibung Zustand: New. New. In shrink wrap. Looks like an interesting title! 1.54. Bestandsnummer des Verkäufers Q-0470936274
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