How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products - Softcover

Adam, Timothy

Softcover

ISBN 10: 0470944560 ISBN 13: 9780470944561

Verlag: John Wiley & Sons Inc, 2011

Inhaltsangabe

In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:

• Establish your Etsy shop
• Effectively photograph your products
• Post your products to optimize visibility and increase sales
• Brand your business
• Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business

Über diesen Titel

Über die Autorin bzw. den Autor

Timothy Adam teaches people how to use Etsy.com through his website Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.

Von der hinteren Coverseite

Back in the olden days—youknow, circa 2004 or so—artists and craftspeople had to drag their portfolio and wares to galleries and craft shows, and popularity in the local market didn't mean an end to your day job. But thanks to Etsy, a website that connects makers of handmade products and crafts with buyers, those same artisans can now market and sell their goods to a worldwide network of motivated shoppers.

Etsy.com is the newest tool of the arts and crafts trade, and How to Make Money Using Etsy is your instruction manual. To date, the site has attracted over 400,000 sellers who collectively have sold over30 million items, generating more than $180.6 million in revenue.

Whether an Etsy newbie or a veteran seller, you'll get a step-by-step guide to running a successful Etsy shop. Successful Etsian Tim Adam leads you through the Etsy community, including the forum, where fellow Etsians offer support and critiques vital to defining your brand; the Etsy Storque blog; and the Etsy Teams, like-minded sellers who help promote each other's work.

Mastering your craft is only step one in developing a successful Etsy brand. You'll learn how to:

• Properly set up your Etsy shop and start listing your handmade goods
• Develop a good keyword and search engine optimization strategy
• Create compelling blog content to drive traffic to your Etsy shop
• Promote your brand through Facebook and Twitter

In a world where nearly everything has been made by machine, the demand for handcrafted goods is growing. You know how to make the products—now master the age-old craft of making money.

Etsy.com is the newest tool of the arts and crafts trade, and How to Make Money Using Etsy is your instruction manual. To date, the site has attracted over 400,000 sellers who collectively have sold over30 million items, generating more than $180.6 million in revenue.

Whether an Etsy newbie or a veteran seller, you'll get a step-by-step guide to running a successful Etsy shop. Successful Etsian Tim Adam leads you through the Etsy community, including the forum, where fellow Etsians offer support and critiques vital to defining your brand; the Etsy Storque blog; and the Etsy Teams, like-minded sellers who help promote each other's work.

Mastering your craft is only step one in developing a successful Etsy brand. You'll learn how to:

• Properly set up your Etsy shop and start listing your handmade goods
• Develop a good keyword and search engine optimization strategy
• Create compelling blog content to drive traffic to your Etsy shop
• Promote your brand through Facebook and Twitter

In a world where nearly everything has been made by machine, the demand for handcrafted goods is growing. You know how to make the products--now master the age-old craft of making money.

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How to Make Money Using Etsy

A Guide to the Online Marketplace for Crafts and Handmade Products

By Timothy Adam

John Wiley & Sons

Copyright © 2011 John Wiley & Sons, Ltd
All rights reserved.

ISBN: 978-0-470-94456-1

Contents

......

Excerpt

CHAPTER 1

All About Etsy

Etsy's mission is to enable everyone to make a living, making thethings they love, and to connect makers with buyers from aroundthe world. Founded in 2005, Etsy is a worldwide handmade communitythat spans over 150 countries. To me, as a seller, Etsy is alife changer, and as a buyer, I know when I make an Etsy purchase,I'm helping artists like myself.

Is Etsy the right online marketplace for you? Take a look at whatsome Etsy sellers and buyers are saying about Etsy and decidefor yourself.

Etsy has given me courage as a seller to try new things! Itwas a new way for me to be able to do what I love. Easy toget started and maintain a shop. My creativity has comealive! As a buyer, I love it because I can make personalcontact with those who actually MAKE what I purchase.That connection is very gratifying to me as a customer.

Etsy is an ENABLER!! They enabled me to be a successfulat-home Mom!

I love Etsy! First thing I love is the simplicity of thedesign. I dislike clutter of ads all over, so Etsy does this well.I found all the things one needs to do to set up a shop supereasy, and signed up for the weekly e-mails on what is new. Istay abreast in the forums, the Storque (Etsy's blog). I dotons of treasuries. That is where we get to pick twelve productsfrom Etsy artists. One can even be our own now. Thenit goes public for all to see. Just a fun thing, but it gets moreviews for those who see them. I also tweet my treasury tohelp out the artists I pick. I also created my own team, afterfinding out how many people right here in my own townwere on Etsy. We call ourselves OCEAN—Oregon Coast EtsyArtist Network. This has helped me grow and share whatwe learn. All of us are older women who want to make aliving, selling our art online. I love the new "RearrangeYour Shop" for our shop as this is just like a treasury now.I can do color and themes each month. I find the fees fair. Ihave no complaints with Etsy at all. I joined over a 1/2 yearago. I started with really poor photos, and did not knowanything. I am doing 100 percent better now, and think Iam going to go full time with it now. Because of Etsy, a retailshop in Las Vegas saw me, and I now sell wholesale tothem! Life is good on Etsy!

Overall, Etsy is amazing for the small-time home crafteror small business owner. My partner and I launched ourbusiness on Etsy after deciding that we would be work-athomeparents and not get a "real" job. Etsy has given usso many opportunities in such a short period of time. Wehave a ton of support from:

1. Fellow sellers picking us to be in "treasuries," someof which make it to the front page of Etsy (great forexposure!)

2. Admin picking us to be featured in e-mails

3. "Storque" (Etsy's blog) articles, which have taughtus 60 percent of everything we now know aboutmarketing and selling

4. Etsy forums, which has been great for askingquestions, getting answers, and searching thearchives for past discussions (even on topicsunrelated to Etsy)

5. E-mail blasts, which include great finds for thebuyer as well as seller's tips and tricks

The Etsy administration does a great job at addressingconcerns, responding to e-mails, and in general, just continuingto upgrade Etsy to make it an intuitive, user-friendlyexperience for both seller and buyer.

As a buyer, Etsy is perfect for finding something handmadeand one off so I won't see anyone else walkingdown the street wearing the same thing as me. As a seller,it's a unique place to sell around the world even when I'masleep! Love it.

Etsy Defined—Etsy Terms You Should Know

Alchemy: Here is where buyers can request custom work.

Avatar: Your avatar is a small icon that shows up by your shopname throughout Etsy. The most prominent place is in one'sEtsy shop. You will also see your avatar in the Etsy forums andvarious other places when you leave a comment.

B&M: Brick-and-mortar store. A physical store, like a gallery orboutique.

Convo (conversation): A conversation, or more commonlyreferred to in the Etsy community as "Convo," is Etsy's internale-mail system. Every user can be contacted through the Convosystem.

Etsians: Everyone in the Etsy community, sellers and buyers.

Newbie: A newbie is a seller or buyer that is new to Etsy. Thereis no set length of time you have to be on Etsy to not be considereda newbie.

Feedback: Feedback is the rating system that Etsy has in placefor sellers and buyers. Once an item is purchased, positive, neutral,and negative feedback can be given.

Forum: The Etsy Forum is where sellers and buyers can go toconnect and learn from the community. Promote your shopand get real business advice. The Etsy Forum is closely moderatedby the Etsy admin.

Hearts (favorites): Hearts are a user's way to mark an item oran entire Etsy shop as your favorite. You can view these hearteditems and shops in "Your Etsy" area.

Kiss and Make Up: When you receive negative or neutralfeedback from a seller or a buyer, you have the ability to havethem reverse or change it. Through the "Kiss and Make Up"system, both parties have to agree, and it can be changed.

Marking: Word used in the Etsy Forum to mark a forum postso one can go back and find it later.

Public Profile: Your public profile is where you can tell a littleabout yourself. Both sellers and buyers have a public profile.

SEO: Search engine optimization. Getting your shop and itemsfound on Google.

Shop Local: Find out what shops are in your area.

Shop Policies: Buyers want to find out if they can return anitem, or how long it may take to have their item shipped. Yourshop policies are the place to explain in detail important informationabout your shop.

Storque: The Storque is Etsy's blog. You will find tips for sellingand amazing Etsy finds.

Teams: An Etsy Team is a group of sellers gathered to helpone another. There are teams for jewelry sellers, painters,knitters, states, cities, etc. You name it, and there is probablya team for it!

Treasury: The Etsy Treasury is a user-curated shopping gallery.You can create lists of your favorite items for the world to see.

Virtual Labs: Live classes, chats, and a ton of resources for theEtsy community.

Your Etsy: "Your Etsy" is a user's admin area. This is whereitems are managed and your shop setup is located.

The Etsy Community

The Etsy community plays a huge role in the success of sellers andspreading the word about Etsy and the handmade movement. TheEtsy community is made up of three very important parts.

The first part is the Etsy Storque, which is Etsy's blog. You willfind the latest Etsy news, handmade trends, success stories, andeven Etsy's Seller Handbook. The Seller Handbook is packed full ofanswers to any questions you may have about selling on Etsy.Along with Etsy's blog comes the Success Newsletters. Thesenewsletters are very well put together and are designed to helpsellers improve their shops on a weekly basis. I strongly suggestyou sign up right away so you can start receiving the newsletter inyour inbox.

Second are the Etsy Teams. The Etsy Teams are groups of likemindedsellers that are there to help one another. Team membersare there to answer questions and help promote each other. Etsyeven gives out Team grants to help with promotion andadvertising.

The third vital part to the Etsy community is the Etsy Forum.The Etsy Forum is a vibrant, live forum, filled with sellers andbuyers. If you have a question about selling on Etsy, or running asmall business in general, the Etsy community is ready to supplythe answers. You will find an admin announcement section thatwill keep you up to date with all the latest Etsy updates. There is asite help section for when you are wondering how somethingworks. The business section is set up for business topics and is atremendous resource full of information from other sellers and theEtsy admin. The critique section is where you would head if youare looking to have your shop or items critiqued by other sellers. Itis always good to get a second, third, or even hundredth opinion.The promotion section is a fast-paced, never stagnant forum. Youcan shamelessly promote your shop and items here. There are evenmore sections to the Etsy Forum ... it is definitely a place youshould visit to learn and promote.

There are more parts to the Etsy community on and off Etsy.With the Etsy community in place, Etsy will continue to growalong with its sellers.

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Excerpted from How to Make Money Using Etsy by Timothy Adam. Copyright © 2011 by John Wiley & Sons, Ltd. Excerpted by permission of John Wiley & Sons.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Details zur Ausgabe

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0470944560
• ISBN 13: 9780470944561
• Einband: Tapa blanda
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: WROX; https://www.wiley.com/en-us; ; 111 River Street; Hoboken; NJ; 7030; USA
• Verantwortliche Person: Nicht verfügbar