Reinventing Strategy: Using Strategic Learning to Create & Sustain Breakthrough Performance: Using Strategic Learning to Create and Sustain Breakthrough Performance - Hardcover

Pietersen, Willie

Hardcover

ISBN 10: 0471061905 ISBN 13: 9780471061908

Verlag: John Wiley & Sons, 2002

Inhaltsangabe

Mittlerweile haben Millionen von Managern erkannt, wie elementar wichtig der Lernprozess für ein Unternehmen ist. Doch nur wenige von ihnen haben gelernt, wie sie diesen Lernprozess als strategisches Mittel einsetzen. Dieses Buch schafft Abhilfe. "Reinventing Strategy" ist ein origineller und praktischer Strategieleitfaden für den Aufbau eines anpassungsfähigen Unternehmens. Hier vermittelt Willie Pietersen sein erprobtes System des strategischen Lernens (Strategic Learning), das gegenwärtig in vielen internationalen Unternehmen eingeführt wird; so z.B. bei Sony, Ocean Spray, Deloitte Touche, Chubb und Ericsson. Mit der Strategic Learning-Methode können Führungskräfte wiederholt fundierte Erkenntnisse und Einblicke gewinnen und mit diesem Wissen erfolgreich Strategieanpassungen durchführen. Strategic Learning hilft Unternehmen, die schwierigste und zugleich wichtigste Herausforderung der heutigen Wettbewerbslandschaft zu meistern, nämlich über die einmalige Verbesserung hinauszugehen, um einen kontinuierlichen Wandel und eine fortwährende Erneuerung des Unternehmens zu erreichen. "Reinventing Strategy" beschreibt Schritt für Schritt die vier Stufen des strategischen Lernprozesses - Lernen, Konzentrieren, Ausrichten, Ausführen - und zeigt anhand spezifischer, konkreter Beispiele, wie Unternehmen diesen Prozess einsetzen können, um konsequent die Konkurrenz durch neue Ideen und bessere Leistung auszustechen. Zu den diskutierten Kernthemen gehört u.a. die Definition des Schwerpunktes, die Ausrichtung des Unternehmens, die Veränderung der Unternehmenskultur und die Überwindung von Widerständen interner Veränderungsgegner. Mit einer Fülle einzigartiger Anekdoten und anschaulichen Beispielen aus der Praxis. Die ultimative Pflichtlektüre für erfolgreiches strategisches Management im 21. Jahrhundert.

Über diesen Titel

Über die Autorin bzw. den Autor

WILLIE PIETERSEN was raised in South Africa and received a Rhodes Scholarship to Oxford University. After a period spent in the practice of law, he embarked on an international business career. Between 1974 and 1994, Pietersen ran multibillion-dollar divisions of several major global corporations, including Unilever, The Seagram Company, and Sterling Winthrop. In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Business School. He serves as an advisor and consultant to many global companies, including Sony, Ericsson, Deloitte & Touche, SAP, and The Chubb Corporation, and is Chairman of the Menlo Park-based think tank Institute for the Future.

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Advance Praise for Willie Pietersen's Reinventing Strategy
 
"With today's uncertainties, a sound strategy is not enough for business success. Effective, dynamic leadership is more important than ever in piloting an organization through a constantly shifting environment. In this timely book, Willie Pietersen reveals the profound connections between strategy and leadership, and offers a proven method for strengthening both." -Jim Copeland, Chief Executive Officer, Deloitte & Touche LLP, Deloitte Touche Tohmatsu
 
"The companies that win tomorrow will be those that generate superior insights today. Willie Pietersen is a master of the process, and in Reinventing Strategy he teaches you how to make it work for your business." -Faith Popcorn, founder, BrainResource Inc., author, EVEolution: The Eight Truths of Marketing to Women
 
"Take the business savvy of a former CEO, mix in the leading-edge insights of a faculty member at a top business school, garnish generously with crystal-clear writing, and what do you have? Willie Pietersen's Reinventing Strategy-a must for executives in these turbulent times." -Donald C. Hambrick, Samuel Bronfman Professor of Democratic Business Enterprise, Columbia University Graduate School of Business
 
"Finding ways to transform companies into adaptive organizations able to respond intelligently to an ever-changing environment has become the top priority for business leaders. Reinventing Strategy offers a proven process for doing just that. It is a wonderful mix of theory and practice, plus commonsense reasoning that works-for all the right reasons." -From the Foreword by Bob Johansen, President, Institute for the Future

Aus dem Klappentext

Reinventing Strategy
 
Are you prepared to conquer the single greatest leadership challenge facing any corporate executive in the new economy? To compete in today's ever-shifting landscape, you need to drive your company beyond one-time improvement and achieve continual adaptation and renewal. In Reinventing Strategy, the creator of the Strategic Learning process shows how this proven system enables business leaders to repeatedly develop superior insights and transform them into winning strategies.
 
Unlike many books on business strategy, this completely practical guide combines clear explanations of what your company needs to do with a unique four-step process for getting it done: Learn, Focus, Align, Execute. Refreshingly concrete examples show you how to use Strategic Learning to consistently outthink, outmaneuver, and outperform your competition.
 
This comprehensive guide features dozens of real-world stories from major companies such as Seagram, Unilever, Sony, and more, vividly illustrating Strategic Learning's effectiveness in do-or-die situations. It also demonstrates practical procedures for mobilizing an organization to capture and act on insights, transform corporate culture, and overcome resistance to change.
 
The time to adapt and innovate is before change is thrust upon you. Reinventing Strategy supplies the leadership tools and techniques your company needs to stay ahead of the curve and achieve superior performance while everyone else is struggling to cope with unexpected shifts in the competitive environment. No one who leads an organization-or aspires to do so-can afford to ignore this compelling book.

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0471061905
• ISBN 13: 9780471061908
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: WROX; https://www.wiley.com/en-us; ; 111 River Street; Hoboken; NJ; 7030; USA
• Verantwortliche Person: Nicht verfügbar