Developing Business Strategies - Hardcover

Aaker, David A.

Hardcover

ISBN 10: 0471118141 ISBN 13: 9780471118145

Verlag: John Wiley & Sons Inc, 1994

Inhaltsangabe

Book by Aaker David A

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Reseña del editor

Updated to reflect widespread changes in the business climate of the 1990s, this comprehensive guide to business strategy describes a complete system that managers can use to develop a vision for their business, adapt to changes, and develop strategies based on sustainable competitive advantages. It demonstrates how to assess the strengths and weaknesses of a company and its competition, how to develop a competitive advantage, and how to implement and manage strategic change in a global environment. New information has been included in this edition on competitor image and personality, exchanging assets and skills, the borderless organization and business re-engineering concepts.

Biografía del autor

DAVID A. AAKER is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Japan, Europe, and South America.

Über diese Auflage

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 1994
• ISBN 10: 0471118141
• ISBN 13: 9780471118145
• Einband: Tapa dura
• Anzahl der Seiten: 450