Orchestrating Success: Improve Control of the Business with Sales & Operations Planning (Oliver Wight Library) - Hardcover

Ling, Richard C.; Goddard, Walter E.

Hardcover

ISBN 10: 0471132276 ISBN 13: 9780471132271

Verlag: Wiley, 1992

Inhaltsangabe

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Über diesen Titel

Über die Autorin bzw. den Autor

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.

Aus dem Klappentext

Sales and Operations Planning is a widely proven, effective tool for gaining a greater degree of control over your company's operations. Through this powerful tool, companies around the globe have dramatically improved their ability to quickly respond to their customers' needs and rapidly adjust to fluctuations in the marketplace. Orchestrating Success shows executives and managers how to link sales and marketing planning directly to the operations side of the business. Through Sales and Operations Planning, a company can: * Create an important link between the business plan and each department's operations * Orchestrate the actions of each functional area through consistent, frequent communications. * Develop a realistic plan, capable of achieving your company's objectives. * Ensure that each business decision is made with a deliberate view of its impact on the entire organization, from sales to operations. This dynamic process enables a company's sales and marketing groups to carefully coordinate the impact of market demand with departments such as manufacturing, engineering, and finance. The net result is a dramatically increased ability to accurately anticipate changes in customer needs. If customer responsiveness is vital to your business, Orchestrating Success will provide a proven way of improving your competitive position.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 1992
• Sprache: Englisch
• ISBN 10: 0471132276
• ISBN 13: 9780471132271
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 176
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland