Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers - Hardcover

Wilson, Larry; Wilson, Hersch

Hardcover

ISBN 10: 0471133639 ISBN 13: 9780471133636

Verlag: John Wiley & Sons Inc, 1994

Inhaltsangabe

This volume introduces and describes the innovative concept of partnering, which is based on the premise that today's firms are not looking for products and services, but rather partners, companies, and individuals who can assist them in solving high-level strategic problems.

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Reseña del editor

Based on his experience with top companies worldwide Wilson outlines an innovative approach which redefines the new success factors for every enterprise that faces the daily challenge of finding and keeping customers. Commencing with a fast-paced tour of the current state of selling, he offers seasoned advice, anecdotes and personal narratives which illustrate the power of delivering real value to customers at every level of their business.

Biografía del autor

LARRY WILSON has been in the training and consulting business for over thirty years. He founded Wilson Learning and started Pecos River Learning Center in 1982. He is coauthor of two bestselling books, The One Minute Sales Person and Changing the Game: The New Way to Sell. HERSCH WILSON is a Senior Vice President and Lead Facilitator with Pecos River Learning Center. Before joining Pecos, he was a freelance writer and also coauthored Changing the Game: The New Way to Sell.

Details zur Ausgabe

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0471133639
• ISBN 13: 9780471133636
• Einband: Tapa dura
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar