How to License Technology (Intellectual Property Library) - Hardcover

Megantz, Robert C.

 
9780471134107: How to License Technology (Intellectual Property Library)
Hardcover
ISBN 10: 0471134104 ISBN 13: 9780471134107
Verlag: John Wiley & Sons Inc, 1996

Inhaltsangabe

So you made a great discovery and wrestled it through the complicated process of patenting; now what, take it out of the basement vault and look proudly at it now and then? Here is a guide to licensing intellectual property to maximize revenue and minimize risk. Explains such necessities as the extensive market research, identifying prospective sellers or buyers, negotiating the best possible deal, and successfully managing the relationship. Annotation c. by Book News, Inc., Portland, Or.

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Über die Autorin bzw. den Autor

ROBERT C. MEGANTZ is a principal at TacTec, a licensing and business development firm. He has more than 17 years of experience in technology development and licensing in the electronics, telecommunications, and computing industries and has worked with both established and start-up companies. Previously, he worked at Dolby Laboratories Licensing Corporation in various engineering and management positions. Mr. Megantz received a BSEE from Cornell University.

Von der hinteren Coverseite

Intellectual property can be a companys most valuable asset. But simply owning intellectual property is no guarantee of success. This is especially true among technology-based industries, in which technology developers need to find the most effective ways to leverage their intellectual property, and technology users need to understand how to most effectively obtain the intellectual property they need. In todays volatile, fragmented technology marketplace, licensing is fast becoming the intellectual property strategy of choice. It affords owners a viable means of maximizing revenue, while providing borrowers with cost-effective, relatively risk-free access to the intellectual property of others. But whether licensing-in or licensing-out, the process is a complex one, involving, among other things, extensive market research, identifying prospects to sell or buy intellectual property, negotiating the best possible deal, and successfully managing the relationship. Until now, there have been no how-to guides offering clear advice and guidance through the entire licensing process. Focusing on the special needs of technology-based industries, How to License Technology arms readers with a total blueprint for developing and implementing effective technology licensing programs. Written in a practical, down-to-earth style and using numerous real-life case studies to illustrate how licensing works in various settings, it takes readers from idea to deal in eight easy-to-understand steps. How to License Technology thoroughly explains the various licensing options now available and covers all practical aspects of the licensing process, including:

  • Marketing: how to conduct market research and how to market technology
  • Licensing strategies: all key considerations involved in developing the most beneficial licensing strategies for owners and users alike
  • Deal making: comprehensive coverage of contractual terms and negotiating tactics
  • Managing an ongoing relationship between licensee and licensor: in-depth discussions of quality control, maintenance, reversion of rights, and more
The first complete, practical guide to licensing written exclusively for technology-based industries, How to License Technology is an indispensable resource for business executives, inventors, licensing managers, in-house legal counsel, marketing and administrative personnel, valuation experts and appraisers, and other professional technological consultants.

Aus dem Klappentext

Intellectual property can be a companys most valuable asset. But simply owning intellectual property is no guarantee of success. This is especially true among technology-based industries, in which technology developers need to find the most effective ways to leverage their intellectual property, and technology users need to understand how to most effectively obtain the intellectual property they need. In todays volatile, fragmented technology marketplace, licensing is fast becoming the intellectual property strategy of choice. It affords owners a viable means of maximizing revenue, while providing borrowers with cost-effective, relatively risk-free access to the intellectual property of others. But whether licensing-in or licensing-out, the process is a complex one, involving, among other things, extensive market research, identifying prospects to sell or buy intellectual property, negotiating the best possible deal, and successfully managing the relationship. Until now, there have been no how-to guides offering clear advice and guidance through the entire licensing process. Focusing on the special needs of technology-based industries, How to License Technology arms readers with a total blueprint for developing and implementing effective technology licensing programs. Written in a practical, down-to-earth style and using numerous real-life case studies to illustrate how licensing works in various settings, it takes readers from idea to deal in eight easy-to-understand steps. How to License Technology thoroughly explains the various licensing options now available and covers all practical aspects of the licensing process, including:

  • Marketing: how to conduct market research and how to market technology
  • Licensing strategies: all key considerations involved in developing the most beneficial licensing strategies for owners and users alike
  • Deal making: comprehensive coverage of contractual terms and negotiating tactics
  • Managing an ongoing relationship between licensee and licensor: in-depth discussions of quality control, maintenance, reversion of rights, and more
The first complete, practical guide to licensing written exclusively for technology-based industries, How to License Technology is an indispensable resource for business executives, inventors, licensing managers, in-house legal counsel, marketing and administrative personnel, valuation experts and appraisers, and other professional technological consultants.

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Verlag
John Wiley & Sons Inc
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0471134104
ISBN 13 
9780471134107
Einband
Gebundene Ausgabe
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland