Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations - Hardcover

Asher, Spring

Hardcover

ISBN 10: 0471141925 ISBN 13: 9780471141921

Verlag: Wiley, 1996

Inhaltsangabe

A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteed

Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find:

* A proven formula for organizing your thoughts for clarity and impact
* Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences
* Surefire techniques for increasing your physical presence and personal persuasiveness

SPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming.

The A to Z guide to making a flawless business presentation.

Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message.

The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS.
* Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone.

Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives.

Über diesen Titel

Über die Autorin bzw. den Autor

SPRING ASHER and WICKE CHAMBERS are principals in Chambers & Asher Speechworks, an internationally known firm specializing in speech and media training. Their column, "Getting Ahead," appeared for four years in the business section of the Atlanta Journal/Constitution. As TV producers, they won six Emmy Awards and the Best of Gannett Award for news programming. Speechworks clients include Alston & Bird, Equitable Real Estate, Holiday Inn Worldwide, Kurt Salmon Associates, Georgia-Pacific Corporation, National Association of Securities Dealers, Deloitte & Touche LLP, MCI, Transamerica Reinsurance, and Turner Broadcasting Systems, Inc.

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In Wooing & Winning Business, you learn the Speechworks Formula--a foolproof method for creating a listener-centered, persuasive presentation. In a down-to-earth, quick-study format supplemented with dozens of inspirational real-life examples, authors Spring Asher and Wicke Chambers show you how to achieve the results you want. This surefire wooing and winning strategy works for thousands of clients nationwide. Executives at Deloitte & Touche LLP, Holiday Inn Worldwide, UPS, MCI, and Turner Broadcasting Systems, Inc. say, "Use the Formula. It works!"

Read Wooing & Winning Business and learn to:
* Court your listeners by tuning in to their needs
* Build credibility and customer confidence through storytelling techniques
* Appear confident in every situation
* Connect and build a relationship with a listener
* Use a video camera checklist to ensure that you have all the right moves
* Handle Q&A's like a pro
* Create eye-popping visuals
* Use a team presentation method that wins business
* Develop seminars that sell
* Ace a job interview by using the Speechworks Formula
* Build relationships that build business

Good communication skills are not about perfection, but connection. Learn to achieve the results you want by giving your listener compelling reasons to say "Yes!"

Wooing and winning is a game of persuasion. Whether you are in hot pursuit of a dream client, a hunk of a sales contract, or approval from top management, your success depends on how well you present yourself and your ideas.

Written by the experts at Speechworks, the internationally recognized business communication consulting firm, Wooing & Winning Business arms you with the Speechworks Formula, an easy-to-learn, easy-to-use method for increasing your powers of persuasion a hundredfold. Within days of learning the Speechworks Formula:
* Blue Cross and Blue Shield's HMO enrollments soared from 35% to 72% for sales executive, Mark Abkemeier
* Arthur Andersen took a twenty-year client away from a major competitor
* The construction firm of Robins and Morton landed $100 million in new contracts

You can do it too! These are only three of the dozens of exciting Speechworks success stories you'll read in Wooing & Winning Business. Other inspiring, real-life examples come from such high-profile Speechworks clients as UPS, Georgia-Pacific Corporation, Turner Broadcasting Systems, Inc., and Equifax.

Whether you have a crippling fear of speaking before a group or are a passable speaker who wants to be more persuasive, Wooing & Winning Business makes the process easier.

If you want to land the contract, win board approval, or ace the interview, Wooing & Winning Business coaches you in presentation techniques guaranteed to help you convey a sense of self-assurance, and present your case persuasively. In a witty, fun, fast-paced, fill-in-the-blank format, Asher and Chambers assure that you will woo and win business.

Learn the five steps to look and sound like a born leader even when you don't feel like one
* Organize your thoughts for maximum clarity and impact whether you speak for 30 seconds or

Whether you're pitching to an audience of one or one thousand, this book shows you how to create a persuasive presentation and nail the sale.

Aus dem Klappentext

In Wooing & Winning Business, you learn the Speechworks Formula--a foolproof method for creating a listener-centered, persuasive presentation. In a down-to-earth, quick-study format supplemented with dozens of inspirational real-life examples, authors Spring Asher and Wicke Chambers show you how to achieve the results you want. This surefire wooing and winning strategy works for thousands of clients nationwide. Executives at Deloitte & Touche LLP, Holiday Inn Worldwide, UPS, MCI, and Turner Broadcasting Systems, Inc. say, Use the Formula. It works!

Read Wooing & Winning Business and learn to:
* Court your listeners by tuning in to their needs
* Build credibility and customer confidence through storytelling techniques
* Appear confident in every situation
* Connect and build a relationship with a listener
* Use a video camera checklist to ensure that you have all the right moves
* Handle Q&A's like a pro
* Create eye-popping visuals
* Use a team presentation method that wins business
* Develop seminars that sell
* Ace a job interview by using the Speechworks Formula
* Build relationships that build business

Good communication skills are not about perfection, but connection. Learn to achieve the results you want by giving your listener compelling reasons to say Yes!

Wooing and winning is a game of persuasion. Whether you are in hot pursuit of a dream client, a hunk of a sales contract, or approval from top management, your success depends on how well you present yourself and your ideas.

Written by the experts at Speechworks, the internationally recognized business communication consulting firm, Wooing & Winning Business arms you with the Speechworks Formula, an easy-to-learn, easy-to-use method for increasing your powers of persuasion a hundredfold. Within days of learning the Speechworks Formula:
* Blue Cross and Blue Shield's HMO enrollments soared from 35% to 72% for sales executive, Mark Abkemeier
* Arthur Andersen took a twenty-year client away from a major competitor
* The construction firm of Robins and Morton landed $100 million in new contracts

You can do it too! These are only three of the dozens of exciting Speechworks success stories you'll read in Wooing & Winning Business. Other inspiring, real-life examples come from such high-profile Speechworks clients as UPS, Georgia-Pacific Corporation, Turner Broadcasting Systems, Inc., and Equifax.

Whether you have a crippling fear of speaking before a group or are a passable speaker who wants to be more persuasive, Wooing & Winning Business makes the process easier.

If you want to land the contract, win board approval, or ace the interview, Wooing & Winning Business coaches you in presentation techniques guaranteed to help you convey a sense of self-assurance, and present your case persuasively. In a witty, fun, fast-paced, fill-in-the-blank format, Asher and Chambers assure that you will woo and win business.

Learn the five steps to look and sound like a born leader even when you don't feel like one
* Organize your thoughts for maximum clarity and impact whether you speak for 30 seconds or

Whether you're pitching to an audience of one or one thousand, this book shows you how to create a persuasive presentation and nail the sale.

Details zur Ausgabe

• Verlag: Wiley
• Erscheinungsdatum: 1996
• Sprache: Englisch
• ISBN 10: 0471141925
• ISBN 13: 9780471141921
• Einband: Tapa dura
• Anzahl der Seiten: 239
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar