The Fast Forward MBA in Business: Quick Tips, Speedy Solutions, Cutting-Edge Ideas - Softcover

O'Brien, Virginia

Softcover

ISBN 10: 0471146609 ISBN 13: 9780471146605

Verlag: John Wiley & Sons, 1996

Inhaltsangabe

The ultimate crash course in business
From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches The Fast Forward MBA series with a rapid fire overview of the basics of business.
* What's the difference between a manager and a leader?
* What is the lowdown on all of the restructuring and reengineering hype?
* How do the numbers from accounting play into overall strategy?
* What are the big and small of economics.
These are just a few of the timely topics explored here. And in the soon to be signature style of the series, it presents this information in a mix of cases, examples, and quick and concise chapters that make it easy to find answers fast.
VIRGINIA O'BRIEN (Marblehead, Massachusetts) is a freelance writer and editor. PAUL A. ARGENTI (Hanover, New Hampshire) is a professor at the Amos Tuck School of Business at Dartmouth University. A regular consultant to Fortune 500 companies, he is the co-author of The Portable MBA Desk Reference.

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The Fast Forward MBA in Business brings you the information you need when you need it most -- now!
This practical, easy-to-use guide gives you instant access to the cutting-edge thought and hard-won wisdom of experienced executives, savvy entrepreneurs, and top business educators. In short, lively segments it delivers the information you need without bogging you down in theory. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, helpful tables, and warnings on how to avoid pitfalls.
Here are all the tools you need to plan the big moves, make the big decisions, and do business on a whole new level, including
* Knowing when to lead and when to manage
* Forming and using alternative teams
* Using the company's financial statement to develop strategy
* Getting the most out of information technology
* And much more
From the creators of the bestselling Portable MBA series comes The Fast Forward MBA
The Fast Forward MBA series is:
* A quick way to brush up on new ideas
* An easy-to-use format that fits in any briefcase
* Real-world information that you can put to use now!

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 1996
• Sprache: Englisch
• ISBN 10: 0471146609
• ISBN 13: 9780471146605
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 288
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar