Sales Management: Concepts and Cases - Hardcover

Dalrymple, Douglas J.; Cron, L.

 
9780471191971: Sales Management: Concepts and Cases
Hardcover
ISBN 10: 0471191973 ISBN 13: 9780471191971
Verlag: John Wiley and Sons (WIE), 1997

Inhaltsangabe

This text on sales management is supported by examples, including 19 new cases to this edition, which aim to give students a chance to resolve realistic business dilemmas. This new edition features four chapters on personal selling and places emphasis on relationship marketing, team development, diversity, and earlier coverage on strategic planning. There are now TQM sections and ethical challenges in each chapter as well as a chapter on ethics.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This text on sales management is supported by examples, including 19 new cases to this edition, which aim to give students a chance to resolve realistic business dilemmas. This new edition features four chapters on personal selling and places emphasis on relationship marketing, team development, diversity, and earlier coverage on strategic planning. There are now TQM sections and ethical challenges in each chapter as well as a chapter on ethics.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
John Wiley and Sons (WIE)
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0471191973
ISBN 13 
9780471191971
Einband
Tapa dura
Anzahl der Seiten
640
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780471388807: Sales Management: Concepts and Cases

Vorgestellte Ausgabe

ISBN 10:  0471388807 ISBN 13:  9780471388807
Verlag: John Wiley and Sons (WIE), 2000
Hardcover