Patterns of Entrepreneurship - Softcover

Kaplan, Jack M.

Softcover

ISBN 10: 0471203823 ISBN 13: 9780471203827

Verlag: John Wiley & Sons, 2003

Inhaltsangabe

This book is designed to share real entrepreneurial business experience. Included will be both long and short cases and a corresponding website. The goad is to provide a more complete understanding of the textual material and make the book as interactive as possible, encouraging internet research and study.

Über diesen Titel

Über die Autorin bzw. den Autor

Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia University Business School. He has taught entrepreneurial courses on launching new ventures, entrepreneurship and technology, and the entrepreneurial manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, healthcare information systems, and loyalty marketing programs. he is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs.

Mr. Kaplan has also conducted courses for many Fortune 500 companies, including Aetna Insurance Company, Panasonic Global sales Group, and Johnson & Johnson in New Product Strategies. He is a judge for the Ernst & Young Entrepreneur of the Year® Award Program in New York, and he has appeared on the Arts & Entertainment channel's Biography, CNN , and CNBC. Mr. Kaplan is the author of Getting Started in Entrepreneurship (2001) also published by John Wiley & Sons and Smart Cards: The Global Information Passport (International Thomson Computer Press, 1996).

He is a graduate of the University of Colorado and received his M.B.A. from the City University of New York.

Von der hinteren Coverseite

Introducing an action-oriented approach to entrepreneurship!

Long hours, social sacrifices, financial commitment... Other than actually starting and running your own business, few things can prepare you for the challenges you'll face as an entrepreneur. But Jack Kaplan's PATTERNS OF ENTREPRENEURSHIP guide you through these challenges with tools and a practical road map for successfully starting a venture.

Taking a unique and highly effective, action-oriented approach to entrepreneurship, this new text gives you:

A clear road map to success: The book's road-map framework leads you through the four stages an entrepreneur typically encounters when bringing a business idea to fruition (starting the venture, financing, implementation, and launching entrepreneurial businesses), and helps you to better understand how these major phases are related to each other.

Real-world examples and hands-on cases: Examples connect conceptual material to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses. Hands-on cases in each chapter give you the opportunity to practice critical thinking and problem solving.

Practical hints and suggestions: Helpful insider hints and suggestions, based on the author's  own experiences launching three successful technology venture, point out common pitfall s and costly mistakes.

Extensive supplemental material: Additional interactive cases, assessments, demonstrations of financial techniques, and sample business plans and legal documents are all available the book's web site.

www.wiley.com/college/kaplan

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0471203823
• ISBN 13: 9780471203827
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 480
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar