Bloomberg by Bloomberg - Softcover

Bloomberg, Michael; Winkler, Matthew

Softcover

ISBN 10: 0471251496 ISBN 13: 9780471251491

Verlag: John Wiley & Sons, 1998

Inhaltsangabe

Reveals how Mike Bloomberg, after being fired in 1981 from Salomon Brothers, took his money and started up Bloomberg Financial Markets, an enterprise that has become an $800 million media empire

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Über die Autorin bzw. den Autor

MICHAEL BLOOMBERG is founder and CEO of Bloomberg L.P., a rapidly growing multimedia empire that encompasses Bloomberg Financial Markets, the top provider of online financial information; Bloomberg News, a wire service providing news stories to leading newspapers worldwide; Bloomberg News Radio, a 24-hour nationally distributed news radio program; Bloomberg Television, a 24-hour direct satellite television network; Bloomberg Website, www.bloomberg.com; and Bloomberg Personal Magazine, a monthly, consumer publication on the latest in personal finance and lifestyle information.

MATTHEW WINKLER, a former reporter for the Wall Street Journal, is founder and Editor-in-Chief of Bloomberg News.

Von der hinteren Coverseite

A provocative autobiography by the visionary leader of the world's fastest-growing media empire.

"A classic tale of a nimble, customer-focused, entrepreneurial David outsmarting bureaucratic, ossified, corporate Goliaths."-Business Week

"Michael Bloomberg is the most creative media entrepreneur of our time and, with Bill Gates, perhaps the most successful."-Rupert Murdoch, Chairman & Chief Executive, News Corporation.

"Entertaining, engaging, and informative, Bloomberg by Bloomberg is packed with great advice about how to start a lean, hungry company-and how to keep it that way."-Bryan Burrough, coauthor, Barbarians at the Gate.

"The man with Wall Street's best known generic name has written an autobiography that keeps you up late to finish. The book is full of wonderful insights about Wall Street and about starting and growing a new business."-Julian H. Robertson, Jr., Chairman, Tiger Management L.L.C.

"This is the best insight yet on how one man shook up the entire financial information industry."-Richard Branson, Chairman, Virgin Group of Companies

All author's royalties from Bloomberg by Bloomberg are donated to the Committee to Protect Journalists.

Aus dem Klappentext

Brash, aggressive, and supremely self-confident, Michael Bloomberg, the visionary leader of the world's fastest growing media empire, has been hailed as the new standard for what it takes to win in the Information Age. Dismissed from Salmon Brothers in part because of his outspoken personal style, he has, in just twelve years, built news and financial information business that encompasses online and wire services, radio, television, and print media. His uncanny sense of "who needs what" information and how best to deliver it has pushed his company to explosive growth rates year after year. A man who has built a media empire from scratch, he is now poised to play David to the Goliaths of the industry. Now, for the first time and in his own hard-hitting style, Michael Bloomberg offers an intimate look at the mind and personality behind the Bloomberg logo. In Bloomberg on Bloomberg, he combines personal reminiscence with penetrating insight into the ceaseless, worldwide demand for fast, accurate financial information. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day. Bloomberg's anticipation of the informational needs of modern society led to "THE BLOOMBERG," an online information service without which tens of thousands of investors cannot live. We learn how he has brilliantly applied the concept of synergy - even to the extent of labeling all his products with his name - to build success upon success, and how his dedication to in-house technology and low-cost pricing strategies has added conquests in ever larger and more diverse markets. Whether staging a festival for several thousand employees at his house or rollerblading in Central Park, as bon vivant or businessman, Michael Bloomberg has always done it his way. With customary candor, Bloomberg reveals how his idiosyncratic managerial methods - including the absence of physical partitions and job titles in his offices, and his fierce insistence on total company loyalty - have been instrumental in building his organization. A fascinating "must-read" for anyone who needs to keep up with developments in the worlds of business and information, Bloomberg by Bloomberg is the autobiography of a major player and grand scale entrepreneur whose original thinking and bold moves are changing the very face of the media business.

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0471251496
• ISBN 13: 9780471251491
• Einband: Taschenbuch
• Anzahl der Seiten: 262
• Kontakt zum Hersteller: WROX; https://www.wiley.com/en-us; ; 111 River Street; Hoboken; NJ; 7030; USA
• Verantwortliche Person: Nicht verfügbar