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Inhaltsangabe
This text aims to provide readers with strategies and tactics to stay one step ahead of competitors. Small businesses and large corporations alike should discover how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. Readers should also learn how to use the Web to test new products, services as well as prospective clients, and how to implement a search strategy for finding information.
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Reseña del editor
This text aims to provide readers with strategies and tactics to stay one step ahead of competitors. Small businesses and large corporations alike should discover how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. Readers should also learn how to use the Web to test new products, services as well as prospective clients, and how to implement a search strategy for finding information.
Biografía del autor
LARRY CHASE is an international Internet marketing expert who has consulted with New York Life, 3Com, NASDAQ, Con Edison, EDS, Hotel Discounts, Auto-By-Tel, 1-800-FLOWERS, and other Fortune 500 companies. He founded the first online ad agency and is the publisher of Web Digest For Marketers. His articles, reviews, and columns appear in such publications as Advertising Age, Business Marketing, and Dutch InfoWorld. His insights on the Internet are sought after by media giants such as the New York Times, BusinessWeek, USA Today, Inc. magazine, CBS, CNN, and CNBC as well as many trade journals and newsletters.
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Essential Business Tactics for the Net (Mecklermedia)
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Paperback. Zustand: Very Good. Trade Paperback. Very Good. Clean, tight. Bestandsnummer des Verkäufers CPM7995
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Internet World: Essential Business Tactics for the Net (Mecklermedia)
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Paperback. Zustand: Very Good. Internet World: Essential Business Tactics for the Net (Mecklermedia) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780471257226
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Internet World: Essential Business Tactics for the Net (Mecklermedia)
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780471257226
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Essential Business Tactics for the Net
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780471257226. Bestandsnummer des Verkäufers 9411091
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Essential Business Tactics for the Net (Mecklermedia)
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Paperback. Zustand: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good clean text. Bestandsnummer des Verkäufers bing87914176
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Essential Business Tactics for the Net
Verlag:
John Wiley & Sons, 1998
ISBN 10: 0471257222
ISBN 13: 9780471257226
Gebraucht
Couverture souple
Anbieter: Tamery, Paris, Frankreich
Verkäuferbewertung 2 von 5 Sternen
Couverture souple. Zustand: Très bon. # Broché: 320 pages # Editeur : John Wiley & Sons # Description : "Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." David S. Klein Associate Publisher/Editor, Advertising Age From the nation& ; Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company. The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." Chase reveals insider; secrets and tips garnered from his own experience and those of his clients on how to exploit the Net for all it& ; worth. This book arms you with an arsenal of strategies and tactics that will keep you one step ahead of your competitors. You ;ll learn how to use the Net to ; Increase purchasing power and reduce operating costs ; Find free information that other people pay for ; Keep close tabs on your competition ; Test new products, services, and ideas while developing your brand ; Prospect for new business and create instant, inbound leads ; Build new audiences for your products and services ; Design and implement direct marketing, sales, and PR strategies Special Offer! Get free access to the archives of Larry Chase ;s Web Digest For Marketers (WDFM) for one year. WDFM features thousands of short reviews of businessoriented Web sites. You also get access to a companion Web site where you& ;ll find hyperlinked resource listings for each chapter in the book and regular book updates. Bestandsnummer des Verkäufers ABE-1484231560743
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