Information Systems: A Management Approach - Softcover

Gordon, Steven R.; Gordon, Judith R.

Softcover

ISBN 10: 047127318X ISBN 13: 9780471273189

Verlag: John Wiley & Sons Inc, 2003

Inhaltsangabe

Book by Gordon Steven R Gordon Judith R

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Reseña del editor

Written from the manager's perspective, this new Third Edition prepares readers to improve the management of information using the latest information systems and technologies. The book shows how to analyze a situation, evaluate existing systems for managing information, design the features of new systems, and consider the issues associated with implementing them.

Contraportada

Manage your most strategic asset-information!

How can an upscale shoe store improve its customers' experiences? Will a paint manufacturer be able to organize critical business information? What does the future hold for the infrastructure of a multinational food producer?

Featuring a Unique, four-step framework and a consistent managerial perspective, INFORMATION SYSTEMS: A MANAGEMENT APPROACH, 3rd edition prepares you to improve the management of information using the latest information systems and technologies.

• Solve problems and create opportunities step by step. The text's four-step approach guides you through the entire information management process-analyzing problems and needs, evaluation existing systems for managing information, designing new systems, addressing implementation issues.
• Keep up with the latest developments. The Third Edition features a new chapter on e-commerce and e-business (Chapter 6) and a new chapter on functional and enterprise systems (Chapter 7). You'll also find extensive coverage of such timely topics as business intelligence, knowledge management, customer relationship management, and supply chain management. Discussions of technologies are updated o the text's companion Web site.
• Focus on the most important concepts and methodologies. The text presents essential information systems concepts in 10 chapters, which enables you to concentrate on what you need to know.
• Examine how information systems work in the real world. Minicases and extensive examples of real-world situations show how managers successfully and unsuccessfully use information systems and technologies.

Details zur Ausgabe

• Verlag: John Wiley & Sons Inc
• Erscheinungsdatum: 2003
• ISBN 10: 047127318X
• ISBN 13: 9780471273189
• Einband: Tapa blanda
• Sprache: Englisch
• Anzahl der Seiten: 464