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Mission-based Marketing: How Your Not-for-profit Can Succeed in a More Competitive World (Nonprofit Law, Finance & Management S.) - Hardcover
Inhaltsangabe
Non profits are experiencing competition; competition for government funding, competition for private funding, competition for volunteers and even competition in getting their message out to the people they serve. Because of this, non profit organizations need to adapt and develop the capabilities and skills to survive in a market-driven economy. This text outlines how non profit organizations can use marketing to distinguish themselves with funders, those they serve and the public. It outlines key concepts such as why marketing is so crucial to nonprofits, what a marketing cycle is, how and why to write a marketing plan and also how to apply marketing strategies to a non profit's traditional activities.
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Reseña del editor
Non profits are experiencing competition; competition for government funding, competition for private funding, competition for volunteers and even competition in getting their message out to the people they serve. Because of this, non profit organizations need to adapt and develop the capabilities and skills to survive in a market-driven economy. This text outlines how non profit organizations can use marketing to distinguish themselves with funders, those they serve and the public. It outlines key concepts such as why marketing is so crucial to nonprofits, what a marketing cycle is, how and why to write a marketing plan and also how to apply marketing strategies to a non profit's traditional activities.
Biografía del autor
Peter C. Brinckerhoff is President of Corp-orate Alternatives, Inc, (CAi), one of the most innovative consulting and training firms in North America. Since 1982, Peter has consulted with thousands of not-for-profit staff and board members, and has been a featured speaker at meetings throughout the United States.
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Mission-Based Marketing : How Your Not-for-Profit Can Succeed in a More Competitive World
Verlag:
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471296937
ISBN 13: 9780471296935
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Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Wiley Nonprofit Law, Finance and Management Series)
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MISSION-BASED MARKETING How Your Not-For-Profit Can Succeed in a More Competitive World
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Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Nonprofit Law, Finance and Management Series)
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MISSION-BASED MARKETING How Your Not-For-Profit Can Succeed in a More Competitive World
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Hardback. Zustand: Good. Zustand des Schutzumschlags: Good. Hardback edition with dust jacket. ; Wiley Nonprofit Law, Finance And Management Series; 9.1 X 5.9 X 1.2 inches; 214 pages. Bestandsnummer des Verkäufers 141986
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Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Wiley Nonprofit Law, Finance and Management Series)
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