Cellular Marketing - Softcover

A. Steuernagel, Robert

Softcover

ISBN 10: 0471297798 ISBN 13: 9780471297796

Verlag: John Wiley & Sons, 1998

Inhaltsangabe

A complete guide to marketing cellular devices and services

Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

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Über die Autorin bzw. den Autor

ROBERT A. STEUERNAGEL is Vice President for The Strategis Group, Inc. A cellular industry veteran with over twenty years experience, he has served as a senior level telecommunications executive for such companies as Authentix Network, Inc., Bell Atlantic International Wireless, Bell Atlantic Mobile, AirTouch, and AT&T's Advanced Mobile Phone Service. His book Wireless Marketing is also available from Wiley.

Details zur Ausgabe

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0471297798
• ISBN 13: 9780471297796
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 204
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland